As an advertising major and lover of all things dorky (with the exception of lost), news like this always piques my interest. SciFi, the network most known for dorky shows about space and stuff, is preparing to change its name.
To what?
SyFy.
Whoa there guys. I think that might be a little too different, you know? (joke)
Honestly, I think this is bull. SciFi was raised to it's current status by the very trekkies it is now trying to distance itself from. While I understand that they want to appeal to a broader audience without alienating themselves too much from their base, I don't think that this particular tactic will work. The name change is too subtle to change the opinions of those who aren't predisposed to watch the channel. Phonetically, it's exactly the same. While it is true that the SciFi channel does air more than just sci-fi shows, i think it is important to note that most of their shows are still in that same vein.
What i think the change will do is annoy those who already watch the channel. like me. So here I will speak directly to the company:
I am saddened, I watched your x-files, your firefly, MSTK, dark angel reruns, painkiller jane and eureka. And now what? you don't want to be associated with me anymore because you need to "reach out" and have "something for everyone." Well, i gotta tell ya, I don't watch your channel because i want to see gossip girl reruns. I watch it for three things, aliens, spaceships, and adam baldwin. You get your high ratings because people enjoy the niche you occupy. So stop trying to escape that.
Okay. that's it.
check out this sweet cake!
http://www.crunchgear.com/2009/03/16/wedding-cake-made-from-80-pac-man-cupcakes/
Cynthesizer
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3 comments:
Cynthesizer? Are you changing your name to reach out to a broader base, too? That would be most unfortunate.
haha!I'm actually looking more to reach out to a smaller demographic. You know, the hip, the young, the bad spellers.
Well, I guess that's acceptable, even though I am at best one of those things and therefore likely to get weeded out. In the name of selectivity and elitism, though, I'm willing to make that sacrifice.
And that is the sweetest cupcake setup ever. I hope my wedding cake is even half as amazing.
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